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We don’t need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly.
Anne Marie Bonneau
single-use plastic reduction
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From awareness to action

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Our mission & impact

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True sustainability requires something antithetical: slowing down and being satisfied with what we have and only what we need.

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Jenna B, New Haven, CT

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We did not know whether we could eliminate every piece of trash, but striving for zero would provide a target to get as close to it as possible, to scrutinize our waste stream and address even the smallest items. We had reached a turning point.

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single-use plastic reduction
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